diff --git a/src/xrt/targets/service/main.c b/src/xrt/targets/service/main.c
index 9d57f5d2b..9271ef317 100644
--- a/src/xrt/targets/service/main.c
+++ b/src/xrt/targets/service/main.c
@@ -8,9 +8,14 @@
  * @ingroup ipc
  */
 
+#include "util/u_trace_marker.h"
 
 #include "target_lists.h"
 
+
+// Insert the on load constructor to init trace marker.
+U_TRACE_TARGET_INIT()
+
 int
 ipc_server_main(int argc, char *argv[]);